Automated retail platforms are said to be a perfect idea for driving revenue. It is exceptionally recognized that it is able to deliver a superior consumer experience. Making good use of unattended and automated retail delivers valuable brand messaging to consumers especially if it were placed and located in high-traffic areas like offices, malls and airports. Of course, the main benefit of this is that there will be no staffing required and it will never have to close for business. As the overall summary, automated retail provides the following benefits:
- Developing brand experience delivered in premium locations
- Enhancing consumer experiences
- Valuable brand exposure in high-traffic locations
- Unattended and Unassisted up-selling and cross-selling at point of purchase
- Low cost of ownership and operation cost
- The highest sales per square foot in retail
- Improving and optimizing on-shelf product display
- Reducing out of stocks and streamlines replenishment
- Flexible and scalable - efficient use of space
Besides retail segment, smart vending machines have been also deployed into various use cases and applications as follow to serve the needs of various industries:
- Industrial Vending
- Self-service Washing Machine
- Marketing and Promotion
- Controlled & Regulated Vending
- Health Care
- Unmanned Store
- Cashless, Contactless and Touchless
- Last-mile delivery and collection of food and parcels
Especially after the shock of the coronavirus on brick-and-mortar retail, stores have to work harder than ever to compete with each other. One way of doing this is to use technology to create immersive experiences that will encourage consumers back in-store by considering to provide greater convenience for shoppers, to make them feel safer amid the pandemic (e.g. with contactless options), or to promote a retailer’s online presence with limited or eliminating the interactions in between humans. As having to face the COVID-19 crisis at the moment, the growing demand for flexibility and social distancing norms in recent times is increasing the adoption of vending machines at workplaces, shopping complexes, airports, metros, and other places to ease the access for the consumers in making purchases. With evolving technology and increasing needs, the vending machines are no longer only limited to only drinks and snacks, but it’s seeing increasing adoption of selling electronics, medicines, healthcare consumables, ready-to-eat meals, and so on and so forth.
How does Silkron Solutions Benefit Machine Operators?
With Silkron solutions, you can:
Offer an advanced buying experience for your customers.
Ways of making purchases through vending machines have become a lot smoother and easier with different kinds of payment modes, whether to pay in cash / cashless by using card, e-wallet, etc. Machine operators can better manage demographically held promotions through the cloud. With vending machines that have been retrofitted, the vending machines are now available in showcasing a more informative product display and offering.
Centralized device management and streamline operations.
A new evolution of smart vending machines does not require any management that needs frequent physical visits unlike the conventional vending machines. Any adjustments or updates can now be completely done through cloud-based remote management. Remote management includes stock management, sales flows, data analysis and consumer profiling, multimedia content for the digital signage screen, marketing campaigns through various channels such as push notifications, emails and many more. With back-end cloud service, it brings additional convenience to the machine operators where they are able to check on the machine status at any time and anywhere which may definitely avoid a long breakdown period that causes loss of opportunities in sales. Moreover, the machine operator can always access the real-time inventory, machine health statuses, tracking of sales, which also includes and does not limit to detailed consumer insights, transactions data, etc. This information is able to give significant insights to improve overall yield and performance, empowering to build data-driven promotional and marketing campaigns, and to make profoundly profitable and exceptionally efficient retail automation.
