Un Attimo in Forma is the concept brand which opens a new frontier of Protein and Energy Snack; as represented in its pay off which contains ?Contemporary and Aware? our proposal embraces the new consumption trends that alternate caloric values and gratification of taste.Un Attimo in Forma achieves the purpose of its Mission through a wide range of proposals with a never punitive taste (me too of Snickers and Bounty are our strong points) suitable for a young, informed and aware consumer; in a few years this setting has allowed us to reach a position of first follower of this world (source Data Nielsen) with attention to the product and to its right price which has allowed us to obtain a positioning on the checkout of the main Retailers, a presence that today we also want to extend on the Vending channel.