Selfly Store by Stora Enso is a Finnish company that develops and manufactures self-service technologies for the retail market, especially for B2C fresh food sales. It combines the traditional retail experience with the latest development in RFID technology to create a new way of serving customers 24/7. At the heart of the solution is the Selfly Intelligent Cabinet – an RFID-enabled fridge that enables consumers to buy items independently from the cabinet using contactless payment methods. Selfly Store solution has been deployed in 16 countries across Europe. The solution is used by leading companies, such as Sodexo. In 2021, Selfly Store won the ‘Best Retail ICX’ Award from the Interactive Customer Experience (ICX) Association.